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Ignite
WELCOME
Welcome (1:44)
How to Best Use This Course (3:31)
Bonus Orientation Training Videos
Pathway Schedule and Milestones (4:26)
Trailblazers (3:00)
Phoenixes (2:16)
Bombshells (3:16)
How The Facebook Group Works (2:54)
How Support Works and How To Ask Questions (3:58)
Weekly Support Call Recordings
Frequently Asked Questions
Book Your 1:1 Ignite Success Coach Call
Marketing Dictionary
** For All Support Related Questions Email:
[email protected]
**
STUDENT SURVEY
SECTION ONE: THE MARKETERS BOOK OF MATCHES
Introduction (1:38)
The Hirsh Process At A High Level
The Hirsh Process Overview (2:52)
Step 1: Strategize (7:32)
Step 2: Visibility And Brand Awareness (4:45)
Step 3: Lead Generation (12:56)
Step 4: Sales (6:35)
Step 5: Scale & Optimize (5:35)
STUDENT SURVEY
What To Do BEFORE You Start Running Ads
How Do I Know If I'm Ready For Ads? (10:14)
Understanding Your Ideal Client Enough To Attract More Of Them (ft. HM's Creative Director) (10:57)
Clearly Defining The Problems You Solve With Your Content / Offer (ft. HM's Creative Director) (11:29)
Debunking The Value Ladder (13:00)
Mapping Out & Confirming Your Funnel (ft. HM's Strategist) (23:08)
Planning Your Sales Goals & Budgets (12:49)
STUDENT SURVEY
Visibility & Brand Awareness
What Visibility Looks Like In Your Marketing & Why It's Crucial (4:24)
How To Leverage Your Visibility Ads For The Long Game (9:27)
Content Suggestions For Your Visibility Ads (9:25)
How Often Do You Run Visibility Ads (7:27)
Using Visibility Ads To Layer Your Traffic (9:07)
FAQ
STUDENT SURVEY
Deciding On Your Lead Gen Funnel
How To Plan Your Funnel & Complete Customer Journey (9:15)
Simple Lead Magnet Funnel (8:26)
Webinar Funnel Strategies (ft. HM's Director of Strategy) (24:33)
Challenge Funnel Strategies (ft. HM's Director of Strategy) (16:47)
Free Plus Shipping Funnel Strategies (ft. HM's Director of Strategy) (8:55)
High Ticket Sales Funnel Strategies (ft. HM's Director of Strategy) (19:33)
Self-Liquidating Offer (SLO) Funnel Strategies (6:36)
Lead Generation for eCommerce (14:48)
STUDENT SURVEY
How To Leverage The Sales Piece Of Your Marketing & Funnel
Messaging In Your Sales Marketing (ft. HM's Creative Director) (15:57)
The Importance Of Urgency & How To Incorporate This In Your Offers (7:34)
Evergreen vs. Live Sales & Which One Should You Do? (10:31)
Sales Emails & Structuring Them In Your Funnel (8:09)
How To Look At Your Sales Marketing As Layered (5:39)
The Crucial Nurturing Piece That Needs To Be In Every Funnel (10:24)
STUDENT SURVEY
Understanding Your Data & Long Game Marketing
What Your Ultimate Goal Is With Your Marketing (6:44)
What Numbers You Need To Watch & How To Use Them Strategically (9:00)
The Reality Of Buying Data (9:34)
Setting Up Your Funnel For Tracking Success (12:01)
The Tech Explanation On Duplicating Your Funnel For Tracking (10:31)
STUDENT SURVEY
SECTION TWO: FACEBOOK ADS TO FIRE UP YOUR FOLLOWING
Introduction (1:55)
Strategy & Overview
Planning Your Ads (19:13)
Case Study: Dr. Lindsay Padilla. Strategy to Success (3:51)
Setting Up Your Business Manager From Scratch (3:15)
Navigating The Ads Dashboard (5:48)
STUDENT SURVEY
Putting The Hirsh Process To Work
What Layering Your Ads Looks Like For Your Business (9:08)
Visibility / Brand Awareness Ads Set Up (8:42)
Lead Generation Ads Set Up (6:12)
Sales Ads Set Up (7:39)
Running Ads for Ecommerce
Backend Account Set-Up Example (4:51)
STUDENT SURVEY
Pixel 101
Pixels & Standard Events 101 (4:36)
Placing Your Pixel On Clickfunnels (4:40)
Placing Your Pixel on Wordpress (6:53)
Checking If Your Pixel Is Live (5:04)
STUDENT SURVEY
Audiences 101
Creating An Audience & The Different Types (10:48)
The Audiences Everyone Should Always Have In Their Account (11:19)
Creating & Leveraging Your Warm & Lookalike Audiences (18:38)
How To Choose Your First Audiences To Test (5:40)
Using Audience Insights Strategically (14:55)
Creating Exclusion Audiences (Lead, Webinars, Sales) (9:27)
Page Post ID Hack To Leverage Social Proof (4:48)
How to Choose Winning Audiences Once You Start Your Campaign (10:35)
STUDENT SURVEY
Creating Basic Facebook Ads
Creating Your Campaign Planner (2:32)
Using the Projection Calculator (18:28)
Finalizing A Testing Budget To Start With (4:24)
How To Create Highly Converting Images (11:39)
How To Use Highly Converting Messaging (8:26)
Naming Your Campaigns For Organization (5:06)
Setting Up A Facebook Ad From Start To Finish (18:39)
Setting Up A Facebook Ad From Start To Finish IG (4:48)
How To Set-Up an ABO Campaign (11:39)
The Dynamic Creative Process (9:58)
Duplicating Ads To Test To Other Audiences (11:12)
What To Test And When (7:32)
Top Mistakes People Make When Creating Ads (7:43)
What To Do If My Ad Gets Disapproved (7:30)
How to Set Up Retargeted Sales Ads for an Evergreen Funnel (14:01)
Before Your Ads Go Live Checklist
Marketing Dictionary
STUDENT SURVEY
Reading & Tracking Your Stats
Using the Daily / Weekly Tracking Spreadsheet (16:09)
Reading The Ads Dashboard On Your Campaigns (2:50)
What Results You're Looking To Track In Your Ads & What Do They Mean? (10:16)
What Results Are You Looking To Track In Your Funnel As A Whole & What Do They Mean? (10:52)
STUDENT SURVEY
Optimizing Your Ads
What Optimizing Means (3:46)
What To Track Daily In Your Account (7:45)
What Actions To Take Daily In Your Account (7:25)
Optimizing Your Ads As You Buy Data (7:52)
Testing New Creative (7:24)
Creating A Long Term Budget Based On Results (14:11)
STUDENT SURVEY
Scaling Ads That Are Converting
Scaling Horizontally & Scaling Vertically (12:07)
How Quickly To Scale (6:25)
How To Scale With CBO (8:20)
Daily Actions To Take When Scaling (7:52)
What To Look For When Scaling Your Ads (9:52)
Top Mistakes Made When Scaling Ads (7:43)
STUDENT SURVEY
What To Do When Ads Aren’t Converting
Narrowing Down What The Issue Is (6:37)
What To Do If My Ad Isn’t Getting Clicks? (5:45)
What To Do If My Ad Isn’t Getting Conversions? (5:43)
What To Do If My Webinar Isn’t Getting Sales? (8:46)
The Importance Of Not Changing Too Many Factors (3:52)
What To Do When Ads Aren't Converting Checklist
STUDENT SURVEY
SECTION THREE: SMOKIN’ HOT LAUNCH-SPECIFIC STRATEGIES
Introduction (1:43)
STUDENT SURVEY
Planning For A Launch
Planning For Your Launch (8:06)
Audience Building Before Your Launch (7:51)
Setting Your Launch Budget (13:24)
The Different Phases Of A Launch (8:23)
Creating Your Launch Campaign Planner (6:04)
The Importance Of Staying Active On Social Media During Your Launch (2:49)
Looking At Ads As a Piece Of Your Launch (4:53)
STUDENT SURVEY
Running Ads During A Launch
The Difference Between Launch Ads & Evergreen Ads (2:43)
Scaling Quickly During A Live Launch (7:54)
Launch Sales Ads & All The Different Ones You Should Run (6:42)
STUDENT SURVEY
How To Pivot When Things Aren’t Going Right
What To Do If I Am Not Hitting My Lead Goal Numbers (5:02)
What To Do If My Full Budget Isn’t Spending (3:02)
What To Do If I’m Not Hitting My Sales Goal Numbers (5:10)
STUDENT SURVEY
Learning From Each Launch
How To Properly Analyze Your Launch Results Across All Factors (8:46)
How To Prepare For Your Next Launch (6:53)
What To Do In Between Your Launches & Why You Can’t Go Silent (2:46)
STUDENT SURVEY
Bonuses
Seven Figure Funnel Bundle
Seven Figure Facebook Market Research Blueprint
Exclusive Plug and Play Ad Images (4:46)
Million Dollar Ad Copy Swipe File
Seven Figure Facebook Experiments: Our Highest Converting Ads Library
Million Dollar Webinar Bundle
The Best Audiences To Target By Industry
Writing a Well Converting Email Nurture Sequence with Emily McGregor
Bulletproof Brand Awareness Blueprint
Audience Amplifier (8:47)
STUDENT SURVEY
BONUS: INSTASECRETS: Module 1: Instagram 101
Hashtags 101 with swipe file (4:11)
Algorithm (6:45)
Setting up your feed + bio (8:36)
Best practices (dos + don’t) (4:38)
STUDENT SURVEY
BONUS: INSTASECRETS: Module 2: Strategic Engagement & Growing Your Following
Engagement & Instagram Insights (8:46)
Planning Content {Feed, Captions} (6:33)
Instastories + IGTV (1:48)
Daily Insta-homework (3:33)
STUDENT SURVEY
BONUS: INSTASECRETS: Module 3: Paid Instagram Ads
Trending converting creative (4:15)
Retargeting with Instagram Ads (6:22)
STUDENT SURVEY
RESOURCES
Primary Resources
FUNNEL RESOURCES & SWIPEFILES
TARGETING RESOURCES
PROBLEM & DESIRE VIDEO RESOURCES
STUDENT FEEDBACK SURVEY
Ignite Tribe
Ignite Tribe (2:10)
Become An Agency Client
Become An Agency Client
Understanding Your Ideal Client Enough To Attract More Of Them (ft. HM's Creative Director)
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